Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it?

To find out,B2B Reviewssurveyed 417 business owners across generations (17% baby boomers, 29% Gen X, 40% millennials, and 14% Gen Z).

An infographic (below) covers findings from the research.

It looks at current and planned adoption of Threads, how business owners plan on using it versus Twitter/X, and what they see as its advantages and disadvantages.

Check out theinfographic:

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanjiis a writer, editor, and a content strategist. He is a co-founder ofICW Mediaand aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn:Ayaz Nanji

Twitter:@ayaznanji