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Discuss What The New Manager Did To Spur Growth?
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It launched a nutritional product branded as Parry’s Neutraceutical in two versions – one as general food supplements targeting all age groups who are health conscious, sports enthusiasts, stamina builders and resistance enhancers, while the other as nutrients containing Beta Carotene, magnesium, and other minerals which have positive and controlling effect on the targeted people suffering from joint pains, diabetes, pimples, rashes. Channel sales that is wholesale, retail, end user is the strategy.Even after two years of struggle the sale was dismal.
The new marketing and product manager used a new channel, prescription market which boosted sales and met the firm’s objective.
Discuss what the new manager did to spur growth?