Question
Topic: Advertising/PR
Traditional Pr Worth The Effort?
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This client is a fairly small company. Their target market is heavily geared toward a scientific community. They have been using PRWeb to distribute the few releases they do every year. Generally, these releases have been around their R&D work, awards, or presentations they will be giving at big conferences. They don’t get much pick up from these releases. Given the nature of the work they are doing, they could certainly generate more press releases but it doesn’t seem to be worth the effort.
似乎他们的时间和局部激素y would be better invested in more “hands on” techniques of getting their message out. E.g.
- A company blog would be a better way to get the links back to their web site. They could still release their news through the site but do it in a way that’s more engaging.
- They could build their Twitter following of scientists interested in their work and get the word out that way.
- They could engage on the forums that the scientists are on to develop these relationships and get the message out.
- And, using a more traditional approach, they could continue to write articles for the publications.
Do you agree or is there something I’m missing about the traditional PR process?
Melissa