Question

Topic: Advertising/PR

How Does An Agency Advocate A Project Team

Posted by Anonymous on9/13/2004 at 7:53 AM ET 250 Points
I am heading a national project which has many stakeholders e.g. private companies, government departments, city municipalities, to address the issue of cigarette butt litter in our country. The problem which we face is that all stakeholders have been informed and are willing to participate in the project, but no one organisation is able to take complete control of the operations side of the initiative - this requires a project team to be established as a seperate business entity - my company has never done anything like this before and we would appreciate some guidance on how to set up the team for maximum efficiency, without sacrificing any control which we currently have 100% of.
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RESPONSES

  • Posted on9/13/2004 at 8:37 AM Accepted
    Where are you exactly? I hope you're in Italy because we are literally inundated with cigarette butts--even in parks where little children play. It's getting ridiculous.

    So, if I understand you correctly, you want to control this new non-profit organization. So, take this situation into your own hands and

    1. Ask each agency/organization/business to send you a name and contact number for the person that will represent them
    2. Develop a name for this new non-profit and register it
    3. Develop a charter, wherein you will specify who has decision making authority and when the board meets, how the new org will be funded, and similar operational aspects, etc.
    4. After all this initial set-up, you will need to embark on an informative campaign to direct attention to your cause . . . this means lots of PR and advertising.

    This is just very general. I suggest that you contact a lawyer for the specifics.

    Best of luck.
  • Posted bySRyan ;]on9/13/2004 at 7:31 PM Accepted
    A couple of things you need to consider...

    Are the stakeholders willing to assigndoersto the project team? In other words, are they allowing strong people from their own organizations to commit a fat percentage of their working hours to participate in the operation? That's the kind of commitment you need to solicit, and you should be thinking about what an ideal team would look like. If you aren't specific about what talent is needed, you might end up with the losers and borderline-useful employees that your stakeholders are eager to nudge out of the office. (Sorry if that sounds heartless, but I've seen it happen!)

    You also should form asteering committee. Its members will also come from the stakeholder organizations, but these are the higher-ups who are champions of your cause. They will set the priorities and direction of the project team, rather like a board of directors. You must have regularly scheduled meetings with them to review your progress. Members of the steering committee will also help you get the resources you need (money, people, space, etc.) and will help your project team stay focused on the goals.

    Good luck!

    - Shelley
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