过滤器

clear all

Content Type

Events

Topics

近因

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.

  • From Overwhelmed to AI-nspired

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Artificial Intelligence

    Overwhelmed by AI and unsure how it fits into your organization? Then join this panel of industry experts sharing their wins, challenges, and lessons on their paths to incorporating AI—from technology selection to team alignment and change management strategies. This free webinar is filled with practical tips and invaluable insights to put you on the road to AI success. Sponsored by Drift, Jasper, and Marketing AI Institute.

  • Content Marketing—With Ashley Faus (Roundtable)

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Marketing Content

    Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.

  • How B2B Brands Grow: The Science of Marketing Effectiveness

    我们binar

    CONTENT TYPE:我们binar |TOPIC: Marketing Strategy

    Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested laws and ways to apply them for an evidence-based approach to successful marketing.

  • Demand Generation Friday Forum

    Friday Forum

    CONTENT TYPE:Friday Forum |TOPIC: Demand Generation

    Demand generation is essential to B2B marketing strategy. It builds brand awareness, feeds the pipeline, and opens the door to conversations with your sales team. Don't miss the Demand Generation Friday Forum where you'll get the best demand gen strategies, tactics, and tips you need to know now. Sponsored by Cvent.

  • Email Marketing—With Jay Schwedelson (Roundtable)

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Email Marketing

    Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

  • Email Marketing—With Jay Schwedelson (Roundtable)

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Email Marketing

    Not every email gets opened, read, and clicked. What's the secret to great response? While that depends on your audience, there are tried-and-true tactics you can use to meet your goals. Join Jay Schwedelson and your email lovin' peers to discuss what works—and what doesn't—when crafting effective emails.

  • Tips, Tricks, and Hacks for B2B Email Marketing Success | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Email Marketing

    The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. The topic of the show? Tips, tricks, and hacks for B2B email marketing success.

  • How to Use Email Suppression Lists for Better Email Marketing

    Article

    CONTENT TYPE:Article |TOPIC: Email Marketing

    As an email marketer, you must maintain good list hygiene. One way to do that is by creating an email suppression list. Here's how.

  • Email Marketing Myths Debunked

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Email Marketing

    There are a lot of myths around email marketing. After months of testing "best practices," Kelsey Yen and Matt Sailor reveal what works in B2B emails and how you can apply those ideas to your own email campaigns. Unravel the mysteries around email marketing! Sponsored by Act-On.

  • The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

    Article

    CONTENT TYPE:Article |TOPIC: Artificial Intelligence

    How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.

  • The State of Digital Marketing for the Manufacturing Industry [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Marketing Strategy

    How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research to survey more than 200 manufacturing marketers.

  • 发现大脑科学届at Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Communications

    Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a target audience might say no.

  • The PPC Power Players: Ad Platforms Making a Big Impact in 2023

    Article

    CONTENT TYPE:Article |TOPIC: Advertising & Promotions

    Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.

  • World-Class Case Studies; Building Trust on the Internet | Marketing Smarts Live Show

    Video

    CONTENT TYPE:Video |TOPIC: Customer Experience

    Ever wonder how you can build trust in an increasingly skeptical digital world? In this episode, Marcus Sheridan shares his unfiltered opinions and insights on building trust online, especially in B2B marketing.

  • The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend

    Chart

    CONTENT TYPE:Chart |TOPIC: Advertising & Promotions

    WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, and that this share will rise to 51.9% in 2024.

  • What Top Salespeople Do Differently Across the Sales Cycle [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Career Development

    What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According to research from RAIN Group, it's not just one thing but a series of behaviors across the sales cycle.

  • How Audience Research Shapes Interactive Experiences That Convert

    Sponsored Article

    CONTENT TYPE:Sponsored Article |TOPIC: Customer Experience

    In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. Check out this article to learn how audience research can create engaging experiences that keep users coming back.

  • Direct Mail Marketing's Top Advantages and Challenges

    Chart

    CONTENT TYPE:Chart |TOPIC: Marketing Strategy

    Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse.

  • How B2B Marketers Can Shift to Buying Groups in Three Months or Less

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Strategy

    Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.