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  • Creating and Testing Assets for Your Content Marketing Campaign

    Course

    CONTENT TYPE:Course |TOPIC: Marketing Content

    There's far more to content marketing than churning out a few whitepapers and emails. You need a consistent flow of top-shelf assets that resonate with your audience and drive a desired action. Learn a purposeful approach to content creation… one that uses what you already have (smart) and identifies exactly what you still need.

  • Orchestrating and Communicating Your Account-Based Marketing Campaigns

    Course

    CONTENT TYPE:Course |TOPIC: Account-Based Marketing

    Developing an account-based marketing campaign is different from developing a traditional marketing campaign. With ABM, you are likely to create multiple campaigns for one target account, because clear communication across accounts is crucial to your success.

  • Creating Personalized Account-Based Marketing Programs

    Course

    CONTENT TYPE:Course |TOPIC: Account-Based Marketing

    For your account-based marketing campaigns to succeed, you need to take your content development up a notch. Deeper insights. Greater personalization. More sophistication. It's hard work, but wow does it pay off!