More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business,according toa recent report from社交媒体的考官.

The2015 Social Media Marketing Industry Reportwas based on data from a survey of 3,720 marketers; 61% of survey participants focus primarily on attracting consumers (B2C), and the other 39% primarily target businesses (B2B).

Some 21% of respondents say LinkedIn is the most important social network they use to grow and market their business; Twitter ranks third (12%), followed by YouTube (4%) and Google+ (4%).

Though Facebook is considered the most important social network overall, LinkedIn takes the top spot with B2B marketers: 41% say it is the most important network they use (30% pick Facebook).

Below, additional key findings fromthe report.

Most-Used Social Networks

Facebook is the social network most used by marketers, with 93% of respondents saying they use it to grow their business; Twitter is second (73%), followed by LinkedIn (71%).

Benefits ofsocial mediaMarketing

Respondents say two of the top benefits of social media marketing are increased exposure (90% cite) and increased traffic (77%).

Future Learning

Some 68% of respondents say they want to improve their knowledge of how to use Facebook; 62% want to learn more about how to use LinkedIn.

About the research: The2015 Social Media Marketing Industry Reportwas based on data from a survey of 3,720 marketers.