Which social networks do consumers use most to share third-party articles? Are the most shared text pieces onsocial mediagenerally positive, negative, or neutral in tone?

To find out,Fractlpartnered withBuzzSumoto analyze the 1 million most shared articles on social media between December 2015 and June 2016. The data set included 3 billion content shares across five networks (Facebook, Twitter, Google+, Pinterest, and LinkedIn) from third-party publishers such as BuzzFeed, BBC, and Vice.

Below, key findings fromthe report.

Platforms

Some 90% of social shares of popular articles occur on Facebook,the analysis发现。推特排名一个遥远的second (6% of all shares), followed by LinkedIn (2.5%).

LinkedIn and Facebook are now used more for sharing articles than when a similar analysis was conducted in 2014; Twitter, Google+, and Pinterest are used less.

Sentiment

Some 69% of the most shared articles on social media have positive sentiment (as determined byMeaningCloud), 23% have negative sentiment, and 8% are neutral.

Almost all (98%) of the most shared articles on Pinterest are positive, whereas on Facebook there is more negative and neutral sentiment.

About the research:The reportwas based on an analysis of the 1 million most shared articles on social media between December 2015 and June 2016.