You've probably seen 360-degree videos during your Internet use:Oreohas gotten on board, andGoogleandThe New York Timesboth have pages dedicated to the medium.

(If you're interested in what makes 360-degree videos different from regular videos as well as augmented reality (AR) and virtual reality (VR), check outthis article.)

Making a 360-degree video clearly takes more effort than making a regular video, so are they worth the effort and cost for marketers?

Today's featuredinfographic, bySt. Joseph Communications, explores that question. It claims that clickthrough rates for 360 videos average 4.51%, compared to 0.56% for traditional videos.

If you're looking for inspiration, the graphic also gives examples of brands' use of 360-degree video in their marketing and brand-awareness efforts.

To see more about how 360-degree video compares with traditional video and how marketers are using it, check out the infographic. Just tap or click to see a larger version.