How can you ensure that your marketing campaigns will be engaging, memorable, and compelling?

Assessing your messaging before going live can be essential to success.

An infographic (below) fromCrystal Clear Communications探讨了如何测试你的重新ging pre-launch.

Specifically, it looks at how to create a "message map" by asking four key questions:

  1. Is the message clear?
  2. Is the message compelling?
  3. Is the message consistent?
  4. Is the message concise?

Check out theinfographic:

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanjiis a writer, editor, and a content strategist. He is a co-founder ofICW Mediaand aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn:Ayaz Nanji

Twitter:@ayaznanji