Question

Topic: Other

Best Practices Of Tradeshow Booth Design?

Posted by Anonymous on4/15/2004 at 12:34 PM ET 250 Points
Hi All,

My company (a software company primarily - although we also have consulting offerings) - is finally grown enough to start sponsoring and exhibiting properly at the major tradeshows.

We'll have our first "proper" booth (a standard pop-up probably, designed to fit in a 10x10 space) but now I'm struggling to figure out how best to cover that space. So - I'd like to ask all of you if you have any best-practice tips around booth design - what I should def. do - what gives the most impact - what I should avoid - is it best to use the booth company's designers/or find someone else? If someone else - then how do you choose them? etc.

Thanks in advance,

Boris




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  • Posted bytelemoxieon4/15/2004 at 8:59 PM Accepted
    If you want to make visitors happy, the most important part of your booth will be invisible - it will be under the rug.

    Most trade show rugs don't seem much thicker than a good coat of paint - after walking all day, your knees ache. If you go to the IBM booth, they usually have about 2 inches of padding - and it feels wonderful.

    If you want to give a great impression, I'd do as suggested above to get them into the booth - and add a thick pad and chairs for the comfort of your visitors.
  • Posted on4/16/2004 at 5:30 AM Accepted
    I've organized what seems like millions of tradeshows and I'm worn out just thinking about it.

    Why? Because our booths were always FULL of people. Great for the company, bad for my knees and back. So of course i love the idea of padding.

    How did we attract all those people?

    -Great location
    -lots of flyers and ads throughout the show
    -co-promotion with other companies and booths
    -games and presentations that kept people in the booth for longer than 2 seconds
    -quality give-aways and excellent brochures
    -great booth: colorful and BIG signage, well-thought out lighting (more important than you think)
    -hospitable staff who knew all the answers

    This was trial and error, of course. The first year, we had a design firm do our booth and it was a disaster. People were trapped, with no way out. We spent some money to fix it the next year, and then proceeded to use it year after year.
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