Question
Topic: Customer Behavior
B2b Customer Loyalty
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We are looking to start a very basic customer loyalty program for a B2B firm. I say basic because we always get push-back from our customer service (end user) department. They are afraid that sales and marketing will "bug" the customers. Funny thing is - we have never really marketed to our customers base. Any suggestions you have would be great!
I would be looking for sample objectives AND marketing tactics we could use. This is new to us.