Question
Topic: E-Marketing
Stale List - Should We Convert It To Double Opt In
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The last email was sent to this list about 14 months ago, can I start sending the newsletters again? Should we ask people do double opt-in? (Double-opt in has never been used on this list).
I dont want people to classify it as spam, but I dont want to drastically shrink the list either.. any advice?
We are in Australia so i think our spam laws require double opt-in.
Thanks