Question
Topic: Other
Basic Question About Wholesale Pricing
Related Discussions
- Trade Show Support
- Introduction
- 分割
- Estimate Customer Acquisition Cost For Startup
- Start Up Non Profit Charity To Help Homeless
- Testing Webinar Platforms...tell Us The Problems
- Puka Shell Necklaces
- Creative Brief For A Digital Annual Report
- What To Write On A Card Together With Yearly Calen
- Hiring For Co-founder/ Head Of Marketing (cmo)
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Other)
- Jay Hamilton-Roth51,518 points
- mgoodman45,454 points
- Gary Bloomer22,303 points
- Peter (henna gaijin)17,920 points
- telemoxie13,644 points
- steven.alker11,884 points
- SteveByrneMarketing10,976 points
- darcy.moen7,639 points
- SRyan ;]6,485 points
- Blaine Wilkerson6,331 points
- Chris Blackman5979点
- Pepper Blue4,893 points
- Inbox_Interactive4,592 points
- Levon3,999 points
- wnelson3,940 points
- Deremiah *CPE3,587 points
- Harry Hallman3,087 points
- Frank Hurtte2,798 points
- Carl Crawford2,697 points
The retail markup will be high dollarwise, but percentagewise not as much as a retailer will generally be used to. My question is how to communicate wholesale/retail pricing structure. Specifically I'm selling an item that retails for $1785. to the retailer for $1071.
I could start with the wholesale price and tell the retailer that the markup is $714 or 67% (exactly 66 2/3% - I'll fix that when I have an answer here). Or starting from wholesale and working toward the retail, I could reverse the idea by establishing the retail price and letting the retailer know their discount in dollar numbers or percentage points.
I think I have two quesitons. The question of whether to start with a retail price and go to a discount or whether to start with a wholesale price and go to a markup. And secondly whether I have a choice of whether to use dollar numbers or percentages.
If there is a convention a retailer would be used to and I would be confusing things to say it any other way, then of course I need to know that and what it is.
If I have a choice, my current thinking is that markup is a more appealing idea to a retailer than discount. And that in my case the dollar amount is more appealing than the percentage. So I'm thinking that I should just list wholesale/markup/list as simple dollar numbers. and avoid the complexity of percentages and the inevitable comparison of percentages which doesn't particularly help me. Maybe I should leave out markup and just list wholesale/retail and let them deduce markup.
Hope this is not totally confused. Looking forward to some advice.
David