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Topic: Student Questions
Music For Jewellery Boutique - 20-35 Yr Old People
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I'm writing homework - marketing concept for jewellery store for 20-35 yr old people.
Image of a brand - orginality & very high quality, setting trends in fashion.
But I have small problem, I don't know which music would best stimulate sales. I know It should be subtle. But if my brand should set trends what's fashionable and what not. Mayby I should decide on more "agressive" music, like techno? From other side I don't want to deter customers.
What do you think about that?