Know-How Exchange : Website Critique

Relevant Information (generates interest and WOM)
$ Spent on Advertising
SEO

Not in order.

SEO
Compelling Content
PPC
Re-marketing to users via Email

Use the free tool atwww.websitegrader.comto evaluate your website

- SEO

- User Relevant Content and Functionality.
In other words, build the portal to meet your users needs. If you focus on the user (without losing sight of the business needs of course), you have a better chance of building a site that is relevant to them.

If the site is relevant to them, they're more likely to come. The more they come, the more likely they'll tell like-minded individuals.

- Participate in appropriate social media groups.
Participation is key! Don't just join a group to market your site, but become part of the group, make friends, become an opinion leader and people will follow you.

The three are:

SEO
• SEO includes content within your site
•你在有机搜索
• SEO also targets the keywords associated with your site

Viral Marketing
• This can be done through YouTube, Digg…ect
• Viral can be harder to do but results can grow exponentially

PPC
• PPC can be daunting if you don't know what you're doing
• Out source your PPC or hire some one internally for it
• PPC targets the customers searching for your keywords and you only
pay for the traffic that come to you
• It's budgetable, manageable, and scalable