Question

Topic: Branding

What's A Brand Proposition

Posted by Anonymous on8/18/2004 at 2:56 AM ET 125 Points
I am not sure the different between brand proposition and brand positioning?

It looks very similiar to each other. What is the crictical different between these two?
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RESPONSES

  • Posted byCarl Crawfordon8/18/2004 at 3:35 AM Accepted
    hi noonpyyha,

    go to this website it explaines what "brand positioning" is nicely:

    "https://www.tutor2u.net/business/marketing/brands_positioning.asp

    and read the section on brand Statments here to find out what a "brand proposition" is:

    https://maxmediadesigngroup.com/article_4.html

    i hope this helps

    have a nice day

    Sweetasman01
  • Posted byMushfique Manzooron8/18/2004 at 5:11 AM Member
    Hi noophya

    great link by carl. do check that.

    Brand Proposition: The bundle of benefits that consumers derive out of any brand. It also includes the Unique Selling Proposition (USP) which the consumer benefit that no other brand can provide.

    Brand Positioning: it is how the brand appears and perceived againts other brands in the same market/segment.

    based on your brand proposition you position the brand in the market.

    you can also check this link, it provides lay-man definitions.
    https://www.tutor2u.net/business/marketing/brands_positioning.asp

    cheers!
  • Posted bySteveByrneMarketingon8/18/2004 at 5:03 PM Member
    Hi Noopyha,

    Here’s a link to an article that speaks to brand position (territory), brand personality and brand proposition.

    https://www.schraff.com/adv/helpdesk/brand_is.php


    Hope this helps,

    - Steve
  • Posted byChris Blackmanon8/19/2004 at 12:36 AM Accepted
    And here's a good link on positioning

    https://www.quickmba.com/marketing/ries-trout/positioning/

    Good luck

    ChrisB
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