Question

Topic: Branding

Competitor's Domain With Similar Name

Posted by Anonymous on8/13/2009 at 12:33 AM ET 80 Points
Hi,

I found tonight that an existing competitor of ours already has a domain that will be similar to what I was proposing to use, although the main words will be switched around and an "and" will be replaced with an "n"; i.e. XandY.com will be YnX.com.

Do you think I should abandon the domain name altogether and go with something different or can I use it to our advantage someway?

Appreciate the help guys!!

..Jay...
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
或,SIGN IN

RESPONSES

  • Posted byilanon8/13/2009 at 8:33 AM Member
    I would abandon it, because there might be some legal implications as well.
    If you will use a similar name, they may sue you.
  • Posted byGail@PUBLISIDEon8/13/2009 at 10:01 AM Member
    In addition to the legal ramifications, I would choose another name simply to set yourself apart from the competitor. Make your own mark in the industry!
  • Posted byJay Hamilton-Rothon8/13/2009 at 10:27 AM Accepted
    If you're thinking of the name as your primary website name, don't do it. However, consider using the potentially confusing name it as a redirect to your primary site as a guerrilla marketing e-trick.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)