Question
Topic: Branding
Internal Brand Re-launch - Financial Services
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The requirement is to suggest ideas for an event that will engage up to 200 staff members and encourage them to get behind the new brand positioning of 'Superior Quality'. A number of brand values have been developed for the new positioning including 'Forward thinking', 'Customer first' and 'Teamwork'. The main challenge is how to engage staff in what is essentially a dry subject. Does anyone have any innovative ways to get people interested in the subject of financial services? Or even ways to get people interacting with the new brand in a playful way?
The mix of people in the company is vast. We have some very sociable and lively members of the team whilst others are more shy. I'd like to avoid getting people too involved if it'll make them uncomfortable and I'd definitely like to avoid anything too cheesy.
Any suggestions would be much appreciated.
Many thanks in advance