Know-How Exchange : Taglines/Names

Why would someone want to hire you instead of your competition?
Why should they trust your insights?
"Turning data into insights" sounds a bit vague - couldn't your competition say the same thing?

1. Using your name will certainly set you apart from your competition, but it doesn't do much for communicating a relevant message to your prospective customers. It also won't help you create a transferable image should you someday decide to sell the brand/company.

2. "Turning data into insights" isn't very distinctive. Isn't that what everyone in your business claims? How does that set you apart?

3. What important and unique benefit can your clients expect when they hire you?

4. You may need to hire a naming expert for this one. It will require that someone who understands naming (and tagline creation) dig into whatever it is that makes you distinctive -- the important and compelling benefit that is unique to you.

What do the people you serve need doing?

Thanks for the responses everyone. That's good feedback. Here's a bit more detail.

I'm targetting small organisations that have limited or no internal data-related technical capability. My intention is to act as an advisor, helping these organisations become more efficient and sophisticated with their data related activities. This might involve writing functional requirements, writing scripts to automate time-intensive manual tasks, integrating customised analysis and reporting layers to improve operational efficiency and provide insights for decision-making or just to advise on smaller collection, storage, analysis or reporting improvements.

An example of the sort of things I do; an organisation was employing four people to maintain three similar databases. I consolidated them into one database and replicated their reporting requirements.

I guess to a degree I am selling myself. I have almost 20 years experience, have worked in a variety of industries and I have a broad technical skillset including database management, computer programming, business intelligence, statistics and geospatial analysis.

I guess my points of differentiation are my broad skilset and experience, there appears to be a demand for this sort of service and most of the people working in this area are attached to one product or solution. An independent advisor would be attractive to some organisations.

I would potentially like to expand the scope to include some areas that I have been working on some tools that I may market in the future.

Hope this provides further clarity.

Thanks for the great feedback everyone. I think I'll go with something simple like the John Smith Analytics suggestions. I feel I still need to be a little more targetted in my niche marketing. I'm putting together a survey to get more focus.