Question
Topic: Research/Metrics
National Mktg For Kindergarten Readiness Program
We are launching a Pre-Kindergarten Educational Program for moms to help their 4-6 year olds get ready for kindergarten (which is now like first grade!). It's been successfully tested in a Los Angeles area city and is now being prepared to go national with a new web site. What marketing suggestions do you have for us as we attempt to find mothers throughout the country who may be interested in the product? The product includes phonics, learning crafts and games, science and math exercises, and other creative/fun learning tools. We are paying for this ourselves and have a small budget. Any ideas on how we find out where moms hang out on the web?
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