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Topic: Research/Metrics
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I am looking to do a complete matrix of competitors' marketing messages, positioning and advertising channels and although it's relatively easy to find the first two, how do I find out where and when a particular company is advertising, be it web (with it's multitude of advertising opportunities!), tv or print, in one go?
Suggestions for any other marketing criteria to compare against would be welcome as well.
250 whole points available for some undoubtadly quality advice (not that I expect any of the real advice givers here to care about the points anyway!)