Research Summaries

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• What B2B Buyers Want: Sales Outreach and Content PreferencesAyaz Nanji
  B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from ...
  Content,Content Marketing,Customer Behavior,Research Summaries,Sales
• Why Consumers Leave E-Commerce Sites and Apps Without PurchasingAyaz Nanji
  High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver.
  Customer Behavior,E-Commerce,Research Summaries,Websites
• Social Media Use in 2018: Platform, Age, and Visit TrendsAyaz Nanji
  YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center.
  Digital Marketing,Facebook,Instagram,Pinterest,Research Summaries,Snapchat,Social Media,Social Networking,Twitter,YouTube
• Coke vs. Pepsi; iPhone vs. Android: How Rival Brands Fare on SocialAyaz Nanji
  How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?
  Brand Management,Research Summaries,Social Media,Social Networking
• The Ad Formats and Categories Consumers Like MostAyaz Nanji
  Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch.
  Advertising,Digital Marketing,Research Summaries,Television
• Why Content Is Getting Fewer Shares on Social NetworksAyaz Nanji
  The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise ...
  Content,Content Marketing,Content Strategy,Facebook,Research Summaries,Social Media,Social Networking
• What Millennials Would Do With an Extra $1,000Ayaz Nanji
  Millennials are most likely to spend an extra $1,000 on paying down or paying off debt, according to recent research from Element Three and SMARI.
  Customer Behavior,Millennials,Research Summaries
• Executive Survey: How AI and Automation Will Change WorkAyaz Nanji
  约有69%的企业高管说,他们think the term "workforce" will eventually encapsulate both human employees and intelligent machines/platforms, according to recent research from Marketforce and Pegasystems.
  AI,Career Management,Management,Research Summaries,Technology
• The Top 25 B2B Products From Silicon Valley Tech CompaniesAyaz Nanji
  SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd.
  B2B Marketing,Research Summaries,Technology
• What Leads to Bad Brand Experiences?Ayaz Nanji
  Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.
  Brand Management,Customer Experience,Customer Relationships,Research Summaries
• What Goes Viral: Learnings From 100,000 Popular Content PiecesAyaz Nanji
  Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?
  Content,Content Marketing,Research Summaries,Social Media,Social Networking
• The 15 Most Visited Web Properties by US ConsumersAyaz Nanji
  Web properties owned by Google were the most visited by consumers in the United States last month, according to recent research from comScore.
  Facebook,Google,Research Summaries,Websites
• Corporate America's Most Broken Internal ProcessesAyaz Nanji
  More than half of workers at corporations in the United States say their firm has at least one broken process related to IT, employee onboarding, and administrative functions, according to ...
  Management,Research Summaries,Technology
• The State of PR Jobs: Hiring and Salary TrendsAyaz Nanji
  The number of people employed as public relations specialists and managers in the United States has steadily risen over the past few years, according to recent research from PR Underground.
  Career Management,Public Relations,Research Summaries
• B2B Demand Generation: Marketers' Favorite TacticsAyaz Nanji
  B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.
  B2B Marketing,Demand Generation,营销策略,Research Summaries,Sales
• How Consumers Feel About HagglingAyaz Nanji
  There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi.
  Customer Behavior,Pricing,Research Summaries
• Local Reviews: Which Platforms Do Consumers Post on Most?Ayaz Nanji
  Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.
  Brand Management,Facebook,Google,Local Marketing,Research Summaries
• The Retail Email Marketing Tactics Consumers Appreciate MostAyaz Nanji
  Consumers say the inclusion of relevant product recommendations is the email approach they appreciate most from retailers, according to recent research from Liveclicker and The Relevancy Group.
  E-Commerce,Email,Email Marketing,Personalization,Research Summaries,Retail Marketing
• Account-Based Marketing Trends: Top Channels, Priorities, and ChallengesAyaz Nanji
  Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2.
  Account-Based Marketing,营销策略,Research Summaries
• 买方行为:研究Channels and Loyalty DriversAyaz Nanji
  IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to ...
  Customer Behavior,营销策略,Research Summaries