What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?
To find out,SEMRushand theContent Marketing Institutesurveyed1,884 content writers, content strategists, content editors, PR/marketing managers, and project managers.
Content strategists say their top challenges are developing content that resonates with target audiences, developing ROI plans, and finding/researching the most relevant topics.
内容作者说他们的challenges are finding a balance between creativity and SEO, understanding their target audiences, and meeting deadlines/time management.
公关/市场经理说他们的挑战defining the ROI of campaigns/activities, deciding what to cover, and finding places to publish content.
Content editors say their top challenges are editing drafts, coordinating workflows, and managing editorial calendars.
Project managers say their top challenges are planning and resource management, process and documentation, and communication with team members and stakeholders.
Check out the following infographic for more insights fromthe research:
About the research:The reportwas based on data from a survey of 1,884 content writers, content strategists, content editors, PR/marketing managers, and project managers.
