Question

Topic: Taglines/Names

An Amazing Name For New A Renewable Energy Company

Posted bycelticrestorationson10/14/2012 at 3:43 PM ET 250 Points
Hi, i have just started a comapny specialising in renewable technologies inc. solar pv, solar thermal, air/ground source heat pumps and biomass systems. there are lots of company names out there but i am struggling to find something that relates to my company and stands out from the crowd. am desperately seeking expert help, or any help!
kind regards julian
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RESPONSES

  • Posted bySteveByrneMarketingon10/14/2012 at 3:58 PM Accepted
    Let's start with your opening statement, "I have just started a company".

    So if you don't have a name yet, do you have a written business plan with a well developed marketing plan section that spells out how you are going to solve a problem for your target audience that is not currently being solved by competitors? This core strategy can be reduced to a positioning statement and your name request could be based on a written creative brief. If these plans have not been developed, then I suggest you start there.
  • Posted byJay Hamilton-Rothon10/14/2012 at 4:08 PM Accepted
    As part of the brief, we'd need to know:
    Where you're located?
    Where your clients are likely to be located?
    Who are these clients - ages, demographics, etc.?
    Are you targeting individuals or companies?
    What makes your offerings unique?
    Why someone would buy from you?
  • Posted bycelticrestorationson10/14/2012 at 7:00 PM Author
    Hi, i am located in South Wales UK.
    Clients are to be within a 100mile radius.
    Clients are
    Middle class domestic home owners
    Commercial establishments e.g. schools, light commercial etc
    I like to think that we are able to offer a more personal high quality service
    Pride ourselves on high standards and an excellent customer experience.
    We have a business plan, this is a growing market here in the UK
    Have not a well developed marketing plan but it is being built
    There is currently not a great deal of competion in the renewables sector here (except for PV which has flattened out anyway!)
    Thanks for the respoonse
  • Posted byNovaHammeron10/14/2012 at 8:52 PM Accepted
    Solar in Wales .... you do have a sense of humour....

    Covenant (Fits with Eu Movement)https://www.eumayors.eu/index_en.html

    In-Step

    Fascia -is a vast network that carries energy through it... Intuitive Connective tissue.

    Tagline will define benefit and call to action clients of your plans.



  • Posted bySteveByrneMarketingon10/14/2012 at 9:43 PM Member
    “Renerge怎么样e of England"

    You could also go with "ReNU of England" or with the spelling of "Renergy of England", but there could be trademark and brand confusion.

    Lastly, you could substitute other regional or geographic names like "of South Wales" and the like.

    Hope this sparks some new creative ideas.
  • Posted bycelticrestorationson10/15/2012 at 1:37 PM Author
    We have our own language and Wales is CYMRU in Welsh, not sure if that helps
    We are also of CELTIC origin which crops up in a lot of company names
  • Posted byNovaHammeron10/15/2012 at 10:25 PM Member
    Celtic connection might come though if deemed necessary with:

    Father Oak Continuum
    The Triskelion Energy Group

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