Question
Topic: Taglines/Names
Naming Help Please For New Safety Product
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The target audience are (primarily) guys in North America who work in environments (indoors or out) where having eye AND hearing protection is both smart and often mandated (OSHA). A non-exhaustive list would include construction tradesmen, contractors, woodworkers, outdoor workers, landscapers, woodsplitters, heavy machinery operators, mechanics, machinists, etc. The commonality being frequent/constant need for safety glasses and occasional/irregular need for hearing protection.
The interesting market opportunity is that while most of these workers will almost always have/wear their safety glasses, they are very frequently caught* in situations where they also need hearing protection but find that they have left their earplugs in the truck, jacket, toolbox, etc. and so they far too frequently proceed without the hearing protection they know they need/want. *and if OSHA catches them this can be very costly for their employer too.
The USP is that this line of safety glasses has a set of silicone (or foam) earplugs on retractable tethers that are enclosed within the ends of the temple-arms of the glasses. So until needed they are simply a stylish pair of safety glasses while the earplugs remain clean and out of sight – then if a task requires (or OSHA inspector appears) hearing protection they can be pulled out and used – and then retracted back into their enclosures once the earplugs are no longer needed.
The big wiifm then, is that “With [memorably snappy name] safety glasses you will never be caught without your hearing protection again!”
The most visible/frequent branding oppty will be potential users seeing someone on the jobsite wearing them and then looking over to the brand label location on the temple arms and seeing the cleverly branded name of ________________?
Did we mention the name must be less than 10 characters in length to fit on the arms? (And for those really up for a challenge, have an available url!)
We started on the path of highlighting the differentiating uniqueness of protecting TWO of their senses…but so far all lack any concept of protection or shielding…
Looking forward to what your fertile marketing minds can dream up!