知识交流：学生问题

大家好，
我是国际商务的学生,我是坏蛋rently working on the marketing assignment for Penfolds to attend trade show internationally. I have chosen German as the international market for this company. Two marketing actions plans which is before the trade show and during the trade show :

行动计划1（贸易展览会之前）
1.计划（任命员工和协调员，决定目标，选择贸易展览，注册为参展商，设定时间表和预算）
2. Communication ( Publicize on company website, schedule meeting with coordinator and staff, staff training)
3.准备促销材料（演示，小册子，目录，葡萄酒库存，礼物）
4. Prepare show ( booth design, decoration, staff rehearsal)
5.物流（书籍运输和酒店，材料和设备运输，员工用餐）


行动计划2（在贸易展览会期间）
1.为了创造品牌知名度，显示了一个简短但有趣的演示文稿，其中显示了有关Penfolds产品的视频显示
2.在舒适的小休息室和沙发上提供葡萄酒采样
3. make an interactive activity with small gift. The gift is a pen with Penfolds unique brand / theme. The activity is to make visitors post a photo or story on social media and adding a #PenfoldsatProWein to get the gift
4.创建易于阅读，简单且对潜在客户，企业和分销商的小册子和目录
如果您给我有关我的营销策略的反馈，我将非常感谢
谢谢！