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  • How to Create a Successful Pride Campaign

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Strategy

    Pride Month is upon us, and many companies will rebrand with rainbows to mark the occasion. But running Pride campaigns without aligning your brand with LGBT struggles is disingenuous. Here's how to do Pride Month right.

  • The 10 Brands With the Best (and Worst) Reputations in the US

    Chart

    CONTENT TYPE:Chart |TOPIC: Branding

    Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll.

  • The 10 Brands People Feel Most Intimately Connected to in 2022

    Chart

    CONTENT TYPE:Chart |TOPIC: Branding

    Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.

  • What Will a Cookieless Future Look Like Five Years On?

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Strategy

    Marketers should be gazing into their crystal balls to see how their company will really fare in the cookieless future. Here are the tactics that will keep brands afloat.

  • Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand

    Article

    CONTENT TYPE:Article |TOPIC: Branding

    "Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition.

  • How a Unified Brand Multiplies ROI [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Branding

    This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.

  • How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Branding

    Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world.

  • Seven Pillars of B2B Brand Reputation Management

    Article

    CONTENT TYPE:Article |TOPIC: Branding

    “噢,那公司吗?我听到它shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.

  • The Most Commonly Tattooed Brands [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Branding

    Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names.

  • How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Branding

    Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle—employees have to be part of the conversation, too.

  • The Importance of B2B Communities: What's in It for Marketers?

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Strategy

    Taking customer feedback on social media can be brutal. It's like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers.

  • Four Ways to Amplify Your Media Relations

    Article

    CONTENT TYPE:Article |TOPIC: Public Relations

    Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help.

  • How and When to Measure Your Brand's Health

    Article

    CONTENT TYPE:Article |TOPIC: Branding

    Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes.

  • 五种方式来识别一个好的Brand-Naming Consultant

    Article

    CONTENT TYPE:Article |TOPIC: Branding

    Not all of us can be good at naming things, which is why we have brand-naming agencies and experts to make sure a new name rolls right off the tongue. This article gives five ways to tell whether a brand-namer is worth your while.

  • What Makes People Trust an Organization?

    Chart

    CONTENT TYPE:Chart |TOPIC: Branding

    People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being transparent, according to recent research from Ipsos.

  • How B2B Brands Can Use Purpose to Win in the Marketplace

    Article

    CONTENT TYPE:Article |TOPIC: Branding

    Public perception around purpose-driven brands is changing. Find out what top B2B brands are doing in lieu of catchy marketing slogans to emphasize a higher purpose.

  • Email Security: Why You Need DMARC for Marketing, Too

    Article

    CONTENT TYPE:Article |TOPIC: Email Marketing

    Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should.

  • Brands That Had the Biggest Jumps in Value in 2021

    Chart

    CONTENT TYPE:Chart |TOPIC: Branding

    TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance.

  • Plan for Growth [Digital Brand Activation Working Webinar]

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Branding

    You've launched your campaign and your team is excited. And to get to the next level, you have to evolve like a marketer! Discover what metrics matter—and why—in our final session of the Digital Brand Activation Working Webinar series. Join branding expert Nick Westergaard in this PRO-exclusive Working Webinar. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • Connect Your Digital Dots [Digital Brand Activation Working Webinar]

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Branding

    Get your team ready to launch! This session shows you how to leverage your peeps to implement your strategy. You'll also find new ways to integrate and promote your content. Branding expert Nick Westergaard will show you how, in Session 3 of our Digital Brand Activation Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.