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People want business websites to be easy to navigate, fast loading, and secure,according torecent research fromBestSEOCompanies.

The report是基于数据从一个调查吗of 1,004 internet users as well as an analysis of 20 brand websites that people rated as their favorites.

Survey respondents say the top characteristics of a great business website are that it has an easy-to-use menu (60% cite), quickly loading pages (58%), easy site navigation (57%), easy-to-read fonts (54%), and a secure connection (54%).

What makes a great website survey chart

Business websites preferred by internet users tend to have navigation bars at the top, large banner photos, and SSL security certificates, the analysis found.

Anatomy of a great website

After looking through the websites of the 20 brands highly-rated by internet users, people were more likely to say the businesses were trustworthy and had a positive impact on society.

Can a good website change consumer sentiment

About the research:The report是基于数据从一个调查吗of 1,004 internet users as well as an analysis of 20 brand websites that people rated as their favorites.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanjiis a digital strategist and a co-founder ofICW Media, a marketing agency specializing in content and social media services for tech firms. He is also aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn:Ayaz Nanji

Twitter:@ayaznanji