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It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research fromReboot Online Marketing.

The research was based on an analysis of the terms of service and privacy policies of online platforms. The researchers used theAhrefstool to determine which platforms receive the most online searches for their legal agreements. They then determined the word counts for the terms of service and privacy policies of those platforms and used theWords to Timetool to estimate the amount of time it would take to read all the text.

It would take 92 minutes to read PayPal's legal fine print, 83 minutes to read Amazon's, 66 minutes to read Facebook's, and 63 minutes to read Google's, the researchers found.

Length of time to read the fine print of popular platforms

The platforms that receive the most online searches for their legal agreements are WhatsApp, Discord, Instagram, Facebook, and YouTube.

Platforms with most online searches for legal agreements

About the research: The research, which was conducted byReboot Online Marketing, was based on an analysis of the terms of service and privacy policies of popular online platforms.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanjiis a digital strategist and a co-founder ofICW Media, a marketing agency specializing in content and social media services for tech firms. He is also aresearch作家公司gProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn:Ayaz Nanji

Twitter:@ayaznanji