Know-How Exchange : Strategy

check out a company called quigo. They have a unique contextual based search engine that can help bring people to your sight through a pay per click model.

www.quigo.com

you might checkout postmasterdirect.com or advertisingdoctor for additional ideas. Also pay someone to optimize your site.

dhinkle

Hi scoxsey,

If you want to purchase a list, you can do so either from a list broker, off which there are many, or from a major media company.

You can Google for list brokers, however 2 of the better ones are:

www.postmasterdirect.com
www.InfoUSA.com

When using major media company lists (newspapers, magazines etc.) , you will pay higher price but the results will be much higher than those from the lists from brokers.

Don't forget to add a signup box on your website to capture visitor information.

Create some form of email marketing directed at this captured list - announcements, coupons, members only specials etc.

Send these in a timely and consistent manner.

Good luck and please click on my name and contact me if you want to discuss this in depth.

基于web的业务,你的客户驱动有限公司me from search engine. You should do your best to optimize your web site to get the best placement possible on the search engines. There have been lots of talks on this in previous questions on KHE.

I am not a consumer marketer, so don't know the specifics. But I think there are ways to work with the major sites (Amazon, Yahoo, etc.) so that you sell through their site in exchange for giving them a cut of the sale.

There are also sites that track prices for items (such as cnet.com for electronics items). You should look at these price comparison sites that are in the field you are in and see if you can get listed with them.

Hello,

首先是确定你的前景(铜stomers). Who are they?, Who are you willing to come to your site?

Then, you could go to other websites (competence, similar business, complementary business, high traffic webs), and try to partner, give something in change, post advertising, participate in forums, post articles, develop courses related to your product and services, promote, and so on.

But all that depends on the customers profile you are looking for. It will be different if you want to attract young people than adults,...

If you are looking for databases, you will need to ask for your exact prospects profile.

Bye,

Juan Carlos

OK..I'll give you a real answer..

All of the above suggestions are great. Especialy Tim's suggestion of creating a newsletter or at least some kind of frequent "Product Update" visitors can subscribe to in order to build your own list. Building your own is the best way to go, but purchasing a list to get you started is certainly not a bad idea.

The next couple of ideas make cost a few hundred bucks, but I believe are well worth it:

1. Become a member of your local chamber of commerce (~$300) They can give you all kinds of demographic information about your area. They have mailing lists, stats on what zipcodes are more likely to buy certian products, etc.

2. Based on all the info you gather from them, create a brochure/mailer (If you need help, let me know). Send it out toyour targeted zipcodes in bulk. Perhaps offer an incentive like a 20% discount or free shipping on orders over $30. Starting local will help save some start-up dough and allow you to acquire a more "familiar" following. Not to mention the post office has discounted postage for bulk, zip-code mailings.

3. Joinwww.bcentral.comand use their email processing features and banner exchange program. It only cost like $175 a year and has a ton of cool marketing features.

You may also consider joiningwww.linkshare.com. It's free and you can place all kinds of ads from well known brands on your site. You can earn commission from any sales and it helps make you look a bit more professional by having ads from brands like ebay, Disney, Hotwire, etc.

Other things you can do allthewhile:

1. Mention your site to everyone

2. Have some business cards made (I know a guy who can do this online in ten days for $25 ), and pass them around, pin them up everywhere you can, leave them on your table after eating at a restaurant or a bar, "acidentally" drop a few on the floor at a busy supermarket, etc. Sounds cheesy, but it may start multiple little social marketing "veins" (word of mouth).

3. Place an ad in the Sunday paper every once in awhile. Consider an ad in one or more of those free local papers you see at clubs, restaurants, etc. They are usually cheaper than the newspaper and have several hundred thousand readers.

4. Participate in a forum (like this one) where you can post your URL and talk about your industry. In other words, start networking. It works wonders.

That's my recipe for how to take a stab at an online biz for under $1000!

I hope this helps!