Question
Topic: Research/Metrics
B2b Marketing Spend Questions
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1. What is the average marketing spend (in percent) relative to overall sales in a B2B firm?
2. In B2B and B2C, what is the breakdown in marketing spend in acquisition vs. retention?
3. What is the ROI in B2B in new customer acquisition per dollar?
4. What is the ROI in B2B in current customer retntion and growth per dollar?
5. What is the average customer retention rate in the B2B space:
a) When customer buys only one offering/solution?
2 b)当顾客购买产品/解决方案?
c) When cutsomer has purchased 3+ offerings/solutions.
Thanks again.