Logos

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• Six Essential Design Tools for MarketersEugine Dychko
  These six online tools can help all types of marketers level-up their graphic-design skills.
  Creativity,Logos,Website Design
• The 15 Brand Logos That Appear Most Often on Instagram and Twitter PostsAyaz Nanji
  The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch.
  Branding,Instagram,Logos,Research Summaries,Social Media,Social Networking,Twitter
• The Most Popular Colors in Business and What They Say About a Brand [Infographic]Laura Forer
  Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which ...
  Brand Management,Branding,Creativity,Customer Behavior,Logos,Website Design
• Tips for Creating a Standout Logo [Infographic]Laura Forer
  There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the ...
  Branding,Creativity,Logos,Marketing Tips
• How to Choose a Font for Your Brand [Infographic]Laura Forer
  Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding ...
  Branding,Logos,Print Collateral,Websites
• How Eye Tracking Actually Works: A Closer Look [Infographic]Laura Forer
  Everything you wanted to know about how eye tracking works but didn't even know to ask.
  Branding,Customer Behavior,Customer Experience,客户的洞察力,Digital Marketing,Eye Tracking,Logos,Marketing Smarter,Research,Technology,Website Design,Websites
• Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe Staples
  Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
  Brand Equity,Branding,Logos,营销策略,Naming
• The 10 Most Memorable Brand LogosAyaz Nanji
  Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...
  Brand Awareness,Brand Equity,Branding,Logos,Research Summaries,Survey Data
• How Product Packaging Affects Buying Decisions [Infographic]Verónica Jarski
  Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.
  Advertising,Brand Management,Creativity,Customer Behavior,客户的洞察力,Logos,Product Marketing
• How Big Businesses Use Colors to Affect Your Emotions [Infographic]Verónica Jarski
  How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.
  Brand Awareness,Brand Positioning,Branding,Creativity,Customer Behavior,Logos
• Five Reasons Why Your Business Needs a Professional-Looking LogoChandra Blouin
  Thinking about getting a new logo but can't justify the cost? The following reasons will help you understand the monetary value of a professional logo and its ROI for your ...
  Brand Management,Branding,Logos,Website Design
• What Every Marketer Should Know About Print DesignVladimir Gendelman
  Print marketing works best when designers and marketers can easily work together. So both need to know at least the basics of each other's craft. Here are print design essentials ...
  Advertising,Branding,Career Management,Direct Marketing,Logos,Print Collateral
• How to Use Visual QR Codes to Increase Customer Engagement 25%Uriel Peled
  Though hundreds of millions of QR Codes are being generated every year, it seems customers are not scanning them as much as marketers were expecting. The key to unlocking that ...
  Advertising,Customer Engagement,Logos,Mobile Marketing,Print Collateral,Retail Marketing
• Does Your Logo Meet These Five Brand Rules?Tara Hornor
  Whether you've never had a logo developed for your small business or you suspect your logo isn't everything it could be, these five rules for your brand can help guide ...
  Branding,Logos,Print Collateral
• Creative Ways to Use Twitter for Business
  Add oomph to your tweet stream! The Social Media Examiner has conceived 16 creative ways to boost your Tweeting. These tips are designed to help you better organize and structure your Twitter ...
  Branding,Logos,Social Networking,Twitter,Website Design
• 'Branding 101' for New Employees [Slide Show]Sarah Baker
  Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
  Branding,Logos,Positioning Statements,Taglines,Writing
• Personal Branding Trends for 2012 (Part 1)William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for ...
  Career Management,Digital Theory,Forecasts,Logos,Personal Branding,Social Media
• Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)Christine R. Valeriann
  Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this ...
  Branding,Collaboration,Email Marketing,Logos,Management,Marketing Tips,Websites
• Let Your Brand Shine at TradeshowsRob Murphy
  A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How ...
  Branding,Collaboration,Creativity,Logos,Print Collateral,Public Relations,Tradeshows/Events
• What You Can Learn From the Gap's Logo Debacle
  Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard ...
  Logos,Marketing Smarter,Small Business,Social Media